{"id":144,"date":"2025-01-15T14:55:03","date_gmt":"2025-01-15T14:55:03","guid":{"rendered":"http:\/\/www.ypod.cymru\/about\/?page_id=144"},"modified":"2025-01-15T15:11:51","modified_gmt":"2025-01-15T15:11:51","slug":"llais-welsh-translation-and-lip-sync-for-video-production","status":"publish","type":"page","link":"https:\/\/www.ypod.cymru\/about\/llais-welsh-translation-and-lip-sync-for-video-production\/","title":{"rendered":"Llais"},"content":{"rendered":"\n<h2>Welsh translation and lip-sync for video production.<\/h2>\n\n\n\n<p>The <em>Llais<\/em> project represents a pioneering initiative aimed at exploring the potential impacts and ethical implications of utilising artificial intelligence (AI) for lip-syncing in Welsh to English video content. <\/p>\n\n\n\n<p>This project seeks to assess how AI technologies can be fine-tuned and packaged for various markets, thereby enhancing the accessibility and distribution of Welsh-language media globally.<\/p>\n\n\n\n<h3><strong>Objectives and Scope<\/strong><\/h3>\n\n\n\n<p>The project is focused on the following objectives:<\/p>\n\n\n\n<p>+ Investigating the effectiveness, ethics, and cost-efficiency of AI-driven lip-syncing in Welsh-language video production.<\/p>\n\n\n\n<p>+ Providing opportunities for translators and dubbing artists to create new services tailored for training, corporate video markets, and television production companies.<\/p>\n\n\n\n<p>+ Engaging with industry stakeholders to understand concerns and insights related to AI in the creative sector.<\/p>\n\n\n\n<h3><strong>Summary<\/strong><\/h3>\n\n\n\n<p>The <em>Llais<\/em> project is positioned to drive significant advancements in the Welsh-language media landscape by harnessing AI technology responsibly and ethically. <\/p>\n\n\n\n<p>By addressing industry concerns and incorporating stakeholder feedback, <em>Llais<\/em> aims to enhance the accessibility and quality of Welsh content while promoting inclusivity and representation on a global scale. <\/p>\n\n\n\n<p>A <a href=\"https:\/\/ypod.cymru\/blog\/wp-content\/uploads\/2025\/01\/2024-Seed-Feasibility-Report-Llais.pdf\">comprehensive report<\/a> detailing testing outcomes and lessons learned will be provided at the end of the initiative.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/ypod.cymru\/blog\/wp-content\/uploads\/2025\/01\/image.png\" alt=\"\" class=\"wp-image-589\"\/><figcaption>Behind the scenes filming of the Llais project<a href=\"Actor: Tom Mumford; Camera: Ian Smith, Auntie Margaret productions; Tech partner: Robin Moore, Shwsh; Project mgt: Aled Jones, Y Pod Cyf\">. <br><\/a>Actor: Tom Mumford; Camera: Ian Smith, Auntie Margaret productions; Tech partner: Robin Moore, Shwsh; Project mgt: Aled Jones, Y Pod Cyf<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center\"><strong><a href=\"https:\/\/ypod.cymru\/blog\/wp-content\/uploads\/2025\/01\/2024-Seed-Feasibility-Report-Llais.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to download the full Llais report<\/a><\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/ypod.cymru\/blog\/wp-content\/uploads\/2025\/01\/image-2-1080x765.png\" alt=\"Behind the scenes filming of the Llais project\" class=\"wp-image-592\" width=\"540\" height=\"383\"\/><figcaption>Behind the scenes filming of the Llais project<a href=\"Actor: Tom Mumford; Camera: Ian Smith, Auntie Margaret productions; Tech partner: Robin Moore, Shwsh; Project mgt: Aled Jones, Y Pod Cyf\">.<br><\/a>Actors: Melanie Owen, Tom Mumford, Camera: Ian Smith, Auntie Margaret productions.<\/figcaption><\/figure><\/div>\n\n\n\n<h2>Video examples:<\/h2>\n\n\n\n<p>The videos below are for researching the effectiveness of AI in synchronizing Welsh and English audio and were recorded for the Llais research and innovation project.<\/p>\n\n\n\n<h3><strong>Testing Process<\/strong><\/h3>\n\n\n\n<p>For the testing phase, <em>Llais<\/em> filmed two actors: a female and a bearded male, both proficient in Welsh. The filming took place in an innovation studio in Cardiff, with a professional camera operator overseeing the process.<\/p>\n\n\n\n<p>The actors were recorded in both languages to facilitate effective comparison and assessment. Four different AI models were employed during this testing phase to evaluate their effectiveness and performance.<\/p>\n\n\n\n<p>A comprehensive testing report detailing the findings and lessons learned from this phase can be found in Appendix A of the Llais Final Report.<\/p>\n\n\n\n<p>The <em>Llais<\/em> project has yielded several important insights from both the research conducted and the testing process. These learnings will play a crucial role in shaping the project\u2019s development and informing the creation of a viable business model.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"has-text-align-center\"><strong>Which is AI generated? <\/strong>News Comparison Reveal.<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Llais: News Comparison Reveal\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/PLOQvcaBvlU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3><strong>Actor A Walking: <\/strong>AI Model 3 &#8211; Filmed in English dubbed in Welsh.<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Llais: AI Model 3 - Actor A - Walk\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/6176pKS1FQY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3><strong>Actor B Walking: <\/strong>AI Model 3 &#8211; Filmed in Welsh, dub in English<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Llais: AI Model 3 - Actor B - Walking\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/p9osgq_rV7g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3><strong>News items: Actor B &#8211; <\/strong>AI Model 3: Filmed in English, dub in Welsh<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Llais: AI Model 3 - Actor B - News\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/GoGi1mp2MMI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3><strong>Conversation: <\/strong>AI Model 3 &#8211; Filmed in Welsh, dub in English<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Llais: AI Model 3 - Conversation\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/bmlYzN8HId4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3><strong>AI Model Comparison: <\/strong>Walking<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Llais: AI Model Comparison - Walking\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/rzR4O03Tz9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3><strong>AI Model Comparison &#8211; News: <\/strong>4 AI Models<\/h3>\n\n\n\n<p>Model 4 doesn\u2019t recognise Welsh.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Llais: AI Model Comparison - Actor B\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/XhWo-7rLiaY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3><strong>AI Model Comparison: <\/strong>Facial Hair<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Llais: AI Model Comparison - Facial Hair\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/kPPj7BE6GVs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2><strong>Project Summary<\/strong><\/h2>\n\n\n\n<p>The <em>Llais<\/em> project\u2019s research illustrates the significant potential for AI-driven lip-syncing in expanding the reach and impact of Welsh-language media. <\/p>\n\n\n\n<p>With ethical considerations, accessibility improvements, and a market-ready product, <em>Llais<\/em> could reshape how Welsh content is experienced locally and internationally, making it more inclusive and widely accessible across different media sectors.<\/p>\n\n\n\n<p>The <em>Llais<\/em> project has garnered interest due to its potential positive impact, although there remains an awareness of its implications for the creative sector. <\/p>\n\n\n\n<p>There is a consensus that Welsh language initiatives should lead in the adoption of technological advancements within the creative industries, and individuals within the sector intends to monitor the development of the <em>Llais<\/em> project closely.<\/p>\n\n\n\n<h2>Credits:<\/h2>\n\n\n\n<p><em>Project <\/em><em>mgt<\/em><em>: Aled Jones, Y Pod <\/em><em>Cyf<\/em><\/p>\n\n\n\n<p><em>Tech partner: Robin Moore, <a href=\"https:\/\/shwsh.co.uk\">Shwsh<\/a><\/em><\/p>\n\n\n\n<p><em>Actor: Tom Mumford<\/em><\/p>\n\n\n\n<p><em>Actor: Melanie Owen<\/em><\/p>\n\n\n\n<p><em>Film: Ian Smith, <a href=\"https:\/\/www.auntiemargaret.co.uk\">Auntie Margaret productions<\/a><\/em><\/p>\n\n\n\n<h3 class=\"has-text-align-center\"><strong><a href=\"https:\/\/ypod.cymru\/blog\/wp-content\/uploads\/2025\/01\/2024-Seed-Feasibility-Report-Llais.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to download the full Llais report<\/a><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Welsh translation and lip-sync for video production. The Llais project represents a pioneering initiative aimed at exploring the potential impacts and ethical implications of utilising artificial intelligence (AI) for lip-syncing in Welsh to English video content. This project seeks to<\/p>\n","protected":false},"author":1,"featured_media":146,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/pages\/144"}],"collection":[{"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":1,"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/pages\/144\/revisions"}],"predecessor-version":[{"id":145,"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/pages\/144\/revisions\/145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/media\/146"}],"wp:attachment":[{"href":"https:\/\/www.ypod.cymru\/about\/wp-json\/wp\/v2\/media?parent=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}